Tag: Logo Design

Posted on

BROADSTONE MILL – ILLUSTRATION PROJECT

Last Summer (2023), I had the pleasure of illustrating on an interior design project with Electric Blue Interiors. My role on this project was illustrating wallpaper graphics and a company logo for Work Smart; an office space, based on the top floor of Broadstone Mill. I was thrilled to work on this project, I enjoyed highlighting the building’s key features and unique style in both the logo and wallpaper.

PITCH & DEVELOPMENT

To get started, I visited the Mill with Jennie Rowe; the interior designer on this renovation. While I was here, I explored the top floor and snapped as many photos as possible for inspiration. During this stage, I refered back to the material proposed to Broadstone Mill; reviewing the style, colour and composition that was pitched. My public space illustrations and draft visual of the Mill were well recieved, therefore I was able to focus on the composition of my mock up, with the same bright, clean quality of my public space illustrations.

My style and colours usually channel lots of warmth, terracotta tones and open space, I always enjoy bringing in elements of light. Those who know my work, will be familiar with my feature circles, I feel this is a clever way of drawing the eye to the centre of an artwork.

GRAPHIC WALLPAPER ILLUSTRATION

(BROADSTONE MILL, REDDISH, STOCKPORT – TOP FLOOR)

I am beyond thrilled to see this up, it took a lot of refining and perfecting to ensure this was flawless in full size (800x200cm). It was a fantastic project and even better to see it up in full glory. A huge thank you to Electric Blue Interiors and Broadstone Mill for involving me on this exciting revamp.

Posted on

Logo Design – The All Smiles Gift Co.

I am always over joyed when a company comes to me for a logo design. The below logo was for an e-commerce toy & gift shop, thus we wanted to make sure the final result was fun and punchy with a clear idea of what the business is about.

This project was very fun and it was great to work with All Smiles. Vincent supplied me with everything required, including: mock up base logo, colour scheme, preferred styles. This improved the efficiency of our work, I responded through a variety of mock up, development and final visual design boards.

DEVELOPMENT BOARDS

DESIGNS BEFORE & AFTER

On the left is the mock up design provided by All Smiles, this was created to give me an idea on what features are important, for example the “S” being a dominant element within the design, I was enabled to explore options with a definitive style in mind.

The project went very well, we were able to solve any problems that arose. These were around available fonts and the style of the ‘S’; unfortunately, the desired font was copy righted, so I was able to offer a range of free fonts, which I then tweaked to the client’s desire. As for the ‘S’, none of the fonts would produce the preferred curves, so I was able to design this freely using vector tools. These small issues were solved quickly and effectively, resulting in a smooth fun project and a very happy client.

Review:

Posted on

STREET FOOD – LOGO DESIGN

JEYDA’S TURKISH KITCHEN

There are a few stages to designing a logo, but development is one of my favourites. I enjoy harnessing potential and exciting the client with visuals for their company. This project is especially exciting as it is for my sister’s incredible street food business “Jeyda’s Turkish Kitchen”.

To begin establishing this food brand, we discussed business direction and company ambition; understanding the business aims, meant we could develop a timeless logo that would support the street food brand, while complimenting the business’ expansion to deli cafes.

To get started we explored different aesthetics and began to narrow down what graphics, themes, colours would maximise potential. I produced a few mood boards to kick off and soon we had the above board to begin finalising.

PACKAGING DESIGN

Once the logo was underway, we progressed to packaging design. We explored an array of options considering any potential issues concerning the food, portability, freshness as well as budget.

Once we had this in mind, I was enabled to cultivate appropriate development to guide the designs; I looked to a range of Turkish and middle eastern artworks, filtering through reoccurring elements such as pattern, stars and organic mandala design. I felt the classic eye design could be referenced in the sense of adding an iris to stars. This would nod at a range of influences while developing something subtle.

INGREDIENTS FOR A TASTY PATTERN

During this progress, I furthered exploration in hand with the chef side, focusing on food inspiration. To respond, I generated some key ingredients used in Jeyda’s cuisines e.g. coriander, olives, lemons, tomato. Though the progress was good, it wasn’t innovative enough for a street food brand. With this in mind, I worked on finalising something with more bite.

FINAL DESIGNS

The final designs are minimal and simplistic with a strong foodie edge, we developed a final logo in two formats as displayed below. I chose a bold colour pallet, this was inspired by the bright, mosaic Turkish lamps/lanterns, they are mesmerising and eye catching which is exactly the impact I wanted to draw on.

PACKAGING: BOXES, TUBS, BAGS, WRAPPING PAPER

All designs are for different applications; I made sure to reverse the logo so it could be used for stamps and for any coloured packaging while keeping the original for stickers and print. The designs are expandable and transferable to aid the business’ development. It has been great working with Jeyda, I am excited to be her affiliated designer!