Category: Live Brief

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Changing direction

Since my last post I have been continuing to explore the option of generating a postcard book for my client. I decided to keep with the website I had previously explored  and thought it would be helpful to create a quick sample book to make sure this is what I wanted to develop.

Image result for postcard bookTo do this I used the same image inserted into each slot to speed up the process, once I had a full postcard book I went to the checkout to weigh up delivery costs etc – this became an issue as I would be charged over £200 for mass production, packaging, print quality and delivery therefore I decided to look else where. After further exploring online and in shops such as call print and printing.com Disdbury, I found that postcard books are usually printed in large quantities and even printing 5 books would cost me £100. I would have liked to present my client with a stock of books ready to sell however I am unable to execute this within my resources.

 

Image result for photo albumAs I cannot provide my client with my desired vision I have decided to change my direction and focus on developing illustrations for a photo album. I feel this is a much more realistic and plausible option as I can print it individually for a fair price while retaining quality and sophistication. I have also thought about storing my illustrations as jpeg files on a USB so that can be they can be easily applied to future products such as the postcards or advertisement ensuring my client recieves the best of both worlds.

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Exploring materials and potential

As I am now developing illustrations for a post card book I felt it was important to look online to gain awareness on the different process and prices involved. I have found multiple websites that have made it simple to send in designs and have them printed into a post card book, I will now have to explore further details such as prices, sizes and quantity. I feel drawing up to fifty illustrations of the village and river will ensure the post card book is full and displays a range of original illustrations and perspectives of the Village.

post-card-software.png

After familiarising myself with the online software and potential websites I have found a site that will work well for me (paperchase press). The desired size I would like, provides 25 pages so I will be developing the imagery  while continuing to familiarise myself with the website format and design system. To ensure my illustrations look great quality on the cards, I have decided to draw them largely onto a4 paper and scan each design.

Websites I had looked at but didn’t fit my desired criteria.

vista print
Calverts
Orms Print Room

I have decided to budget a small amount of money towards purchasing existing products, this is so I can reference final pieces to help finalise the proffessionalism of my outcome, I was able to find this in a charity shop on a trip in Northenden Village:

postcard book.jpg

I can reference the finish, quality and size of this piece for potential printed outcomes whether that be a postcard book or photo-book.

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Presentation Feedback 15/11/18

I presented a display of samples along with a my project files, sketchbook and visual sheets.

 


During my presentation we discussed the journey of my project such as development and samples for final outcomes e.g. wall hanging, photo album, 3d thread sculpture. I was happy to provide a range of processes and different styles to stimulate my audience. I used the visuals as a platform to explain my ideas.

 

My illustrated drawings were selected as my final process for development, they said they feel my drawings held direct appreciation and acknowledgment of Northenden Village. I will use this feedback to develop my final piece.

We spoke about developing:

  • Photo Album – illustrated gallery
  • Post Cards booklet

River Mersey

 

I’m pleased with the feedback as at this point, my ideas are flexible and can transfer well. Next, I’ll be developing my series of illustrations and research pricing details of my final outcome.

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Final Samples

These are the samples I have developed and selected to present when meeting with the Northenden Client’s; I have chosen each piece to inform them of my development ideas and practical direction as well presenting them with my sketchbook and work file to talk through my journey.

 

I was inspired by Nanami Cowdroy here, I wanted to explore soft and hard effects together to unite the emotions of the river and urban landscape of the village.
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Developing Samples

I felt it was crucial to develop samples for my presentation to display my work in a more so proffessional manor. I want to exhibit a variety of my development through a clean aesthetic and presentation.
Thread Drawing samples

I was pleased with my first thread drawing however I decided to produce a finalised sample for presentation. I decided to use imagery from my primary research to refer to aspects of the village.

 

 

Process –

I used a similar mdf board to produce this sample, I coated this in gold spray paint to add a sophisticated finish to the piece while also ensuring a vibrant background for my drawings. I then drew a brief outline of my image and began to hammer in 20mm pins along the lines.

 

 

I added a variety of threads and colours to explore different outcomes as well as presenting two very different techniques and effects to express the potential of this particular process.

 

Painting

I created a painting in response to the urban and rural landscape of Northenden, joining tones and textures of the two for abstract exploration.

 

I used colours from the river and village in an attempt to unite the two emotionally, I used shoppy strokes to indicate speed and movement. I admire how the light changes and different aspects are highlighted from the silver, indicating time of day and in that past and present.
I added this in to provide a interesting approach while painting, I decided to blend my colours with the paint leaving areas to shine on throughout the painting.
I felt inspired by Ravens work from Castle gallery to involve texture in my paint work. I used silver paint from the bottle to outline various lines in my work.

 

Sewing into print

I decided to use a piece of fabric soak in ink and white spirit to mimic tones of time, using yellow ink, I lightly printed my lino cut and used a combination of black and white thread to introduce detail to the sample. I did this to play with style and depth.

 

I feel next time I would use a more vibrant ink to bring out the detail and use embroidery to add texture.
I didn’t outline the entire sample however I feel this piece indicates potential.
I decided to use this design, I used repetition of busses and people along with important in theme text, I feel this piece emodies a clean design along with significant contextual features.