STREET FOOD – LOGO DESIGN

JEYDA’S TURKISH KITCHEN

There are a few stages to designing a logo, but development is one of my favourites. I enjoy harnessing potential and exciting the client with visuals for their company. This project is especially exciting as it is for my sister’s incredible street food business “Jeyda’s Turkish Kitchen”.

To begin establishing this food brand, we discussed business direction and company ambition; understanding the business aims, meant we could develop a timeless logo that would support the street food brand, while complimenting the business’ expansion to deli cafes.

To get started we explored different aesthetics and began to narrow down what graphics, themes, colours would maximise potential. I produced a few mood boards to kick off and soon we had the above board to begin finalising.

PACKAGING DESIGN

Once the logo was underway, we progressed to packaging design. We explored an array of options considering any potential issues concerning the food, portability, freshness as well as budget.

Once we had this in mind, I was enabled to cultivate appropriate development to guide the designs; I looked to a range of Turkish and middle eastern artworks, filtering through reoccurring elements such as pattern, stars and organic mandala design. I felt the classic eye design could be referenced in the sense of adding an iris to stars. This would nod at a range of influences while developing something subtle.

INGREDIENTS FOR A TASTY PATTERN

During this progress, I furthered exploration in hand with the chef side, focusing on food inspiration. To respond, I generated some key ingredients used in Jeyda’s cuisines e.g. coriander, olives, lemons, tomato. Though the progress was good, it wasn’t innovative enough for a street food brand. With this in mind, I worked on finalising something with more bite.

FINAL DESIGNS

The final designs are minimal and simplistic with a strong foodie edge, we developed a final logo in two formats as displayed below. I chose a bold colour pallet, this was inspired by the bright, mosaic Turkish lamps/lanterns, they are mesmerising and eye catching which is exactly the impact I wanted to draw on.

PACKAGING: BOXES, TUBS, BAGS, WRAPPING PAPER

All designs are for different applications; I made sure to reverse the logo so it could be used for stamps and for any coloured packaging while keeping the original for stickers and print. The designs are expandable and transferable to aid the business’ development. It has been great working with Jeyda, I am excited to be her affiliated designer!

Jan 11, 2023Jan 11, 2023

Illustrator Landscapes

Recently, I’ve become obsessed with Adobe Illustrator, overflowing with ideas to begin expanding my practice and abilities using the software. I began looking to my travel photography as a muse, learning to simplify tone, shape and light through vector shapes. To continue exploring different styles and affects, I have been using photoshop alongside, applying different layer styles and tools to transform basic holiday photo’s into fun artsy prints.

I’m finding these recreations to be much cleaner and dynamic than the original photo, so I am pleased I have found a way to use them within my work. See the original to digital comparrisons below.

AMSTERDAM

TENERIFE

LIGHTING

Since looking to my photography for inspiration, I felt it would be practical to further the challenges by introducing different subjects, I found light is an essential contributor within design, therefore I focused on ways to exercise this and generate the illusion of light. I have already noticed the impact of this practice, as I work on my commissions I’m drawn to finding the light sources, pulling through beams and highlights. I’ll continue to focus on the practice of light, travel photos and also seasons, nature, and city life.

Nov 29, 2022May 12, 2023

Guide-book Illustration

Northenden’s Historic Guide-book was commissioned by Now-Forever Heritage CIC after I won their “village by the river” competition in 2019. My responsibilities on this project were illustrating past and present buildings along-side designing the guided walk’s map. This commission involved lots of archival research, tracking down images and memories of demolished buildings so I could illustrate them for the book.

The illustrations and map were produced through a combination of sharpie’s and digital, producing marker drawings and base map then re-working on digital programmes such as photoshop to clean up and finalise ready for publishing.

This was a fab project working closely with the wonderful lead project co-ordinator Stephen Evans, organising daily meetings, mapping out the journey and walking the routes during its development. I am still elated to have collaborated on this and even more excited to have been credited co-author for such a substantial contribution. I hope to do more for different local areas.

Thanks again to Stephen Evans & Now-Forever Heritage CIC for involving me on this project I’m excited for the book launch!

Nov 4, 2022Jan 17, 2023

Portrait Drawing

I have been keeping a sketch book to practice figure and portrait drawing for some of my commissions, i had never been much good at drawing faces or people but I’m pushing myself to learn new techniques, I recently got the book “Drawing Perspective: How to See It, how to Apply it” by Matthew Brehm, Its tough getting your head and hand to act as one so I am looking forward to applying some of Brehm’s teachings.

I enjoy producing portraits, especially capturing expression and moods. The challenge is identifying key features, lines and shapes that cultivate a likeness of the individual. I have been returning to this practice for the past 6 months and I’ve been lucky enough to have 3 portrait requets so I am able to practice daily.

May 28, 2022

Candle Making

Last Winter 2021, Dom and I became obsessed with candles and how to make them. He surprised me and went all out on collecting the gear: kilo of wax chips, scents, colours, moulds, jars and wicks. He had also sacrificed a whole space in one of our cupboards to accommodate, so I knew this would mean business. On a snowy day it felt perfect to stay in and ruin the kitchen! So we did just that.

I use to love candle making, I’d made them previously to raise money for exhibitions and events, though I had never done them professionally. We watched a few tutorials and read up on the art of candle making, but the quality of results definitely comes down to experience. There were a couple of problems to start out, such as keeping the candle lit and releasing the scent, but after trial and error, we found it was mostly down to patience. We were too eager to light the candles, usually moving them while setting and lighting them within a few hours of making them, so avoiding these tempting pokes and paying attention to temperatures have really improved the results.

Since it was getting towards Christmas, we thought we could them into gifts, so we went mad collecting old jars to make as many as possible. They went down a treat and we are thinking we may do this as a tradition.