Producing a Promotional Brochure

Since the competition presention is approaching, I’ve started producing promo material the main exhibition. I felt designing a brochure would be appropriate; I wanted this to be an extension of the book or at least reflect the format. I used multiple websites to preview the printed results before finalising.

Brochure Design

I used publisher to produce this promo piece. I’ve always found it versatile for these projects though it may be better to use Indesign or illustrator.  I played with composition, colour and layout, utilising professional in theme colours, imagery and promo phrases.

scan0012

The inevitable challenge was printing, there were multiple complications so it was all trial and error. I am happy with the overall design and quality of the brochure, I was able to print in colour and onto good quality paper for a successful finish.

New found thesis- Vocative Art Theory

sculpture

Inspired by visual methodologies, lancan and ponty.

My developing art theory has been sculpted over the course 5 years of research and practical development, since the second year of my first art course, I have been interested and passionate about aesthetics, visuals and how this impacts the mind. The concept in reference has been growing in relation to psychology and the meaning, purpose and definition of art – playing a role in each of my projects as it develops.

After reading and synthesising the ideas and concepts of my literature sources, I discovered a gap in the field of art and psychology, particularly the process of which psychotherapists use art as a method of investigating mental health and the way in which we explore ourselves through art generally. These are both an opportunity for psychoanalysis. The Process of which we call on our unconscious through conscious interactions is what I have coined as ‘Vocative art theory’.

Psychoanalysts such as Freud believed mental health issues lie between the conscious and unsconcious therefore methods used to surface unsconcious were applied within treatmeants,  meaning the term applies to both psychoanalysis and surrealist/outsider arts. Throughout my research I have read mulitple papers on visuals and psychoanalysis refering to this term through indepth discussion, I feel the term vocaticve fits well.

 

‘Vocative’ in english –

relating to or denoting a case of nouns, pronouns, and adjectives in Latin and other languages, used in addressing or invoking a person or thing.

I feel the term vocative in art refers to the addressing of the unconscious, by exploring alls forms of art, we are calling on the different parts of ourselves that make up our mind, and since the conscious is already present, the unconsicous is all that can be called upon, surfacing the role of psychoanalysis in art and in that, art therapy.

Furthering Development

After concluding my art therapy/outsider art workshops, I felt it was appropriate to begin exploring new

Sewing into photography

Scratching away areas using wood carving tools

 

Bleaching the materials I scratched


Bleaching photography


Developing the material by combining techniques